SWEET LIFE
〰️ HBO MAX 〰️
SWEET LIFE 〰️ HBO MAX 〰️
For Sweet Life: Los Angeles, the unscripted coming-of-age docuseries from Issa Rae, Weimar Pictures developed the full visual identity and on-air graphics for both Seasons 1 and 2. Set against the aspirational glow of South LA, the design needed to balance sun-drenched optimism with layered emotional complexity.
Our core visual idea was inspired by the iconic streets of South LA — using intersecting graphic lines to represent real neighborhoods, real pathways, and the connections forming among a new generation of ambitious, upper-class Black youth. Just as these streets converge, so too do the cast’s journeys — merging identity, ambition, and culture into a bold visual system.
BEST BITE WINS
〰️ ROKU 〰️
BEST BITE WINS 〰️ ROKU 〰️
For Roku’s culinary competition Best Bite Wins, Weimar Pictures was brought in to craft a bold and playful graphic identity that matched the show’s high-energy tone and food-forward fun. We delivered a series of title treatments and motion graphic directions designed to bring the feast to life visually, quite literally.
DARK MARVELS
〰️ HISTORY CHANNEL 〰️
DARK MARVELS 〰️ HISTORY CHANNEL 〰️
For Dark Marvels, a series exploring the twisted ingenuity behind history’s most ominous inventions, we were tasked with designing the brand ID, show package, and the visual world that would house these objects, blending eerie aesthetics with historical reverence.
GENERATION GAP
〰️ ABC 〰️
GENERATION GAP 〰️ ABC 〰️
For the primetime game show Generation Gap, hosted by Kelly Ripa, Weimar Pictures delivered a full visual identity and graphics system built to celebrate retro flair with modern punch. The show’s format — pairing grandparents with grandkids in trivia challenges — inspired a design direction rooted in 1970s nostalgia, bold colors, and funky fun.
Y LLEGARON DE NOCHE
〰️ VIX 〰️
Y LLEGARON DE NOCHE 〰️ VIX 〰️
For this stylish, Spanish-language satire that playfully haunts the golden age of cinema, we designed a whimsical, horror-inspired title sequence that honors classic monster movies while celebrating theatricality and charm. The goal was to blend 1930s Universal horror iconography with modern motion storytelling, creating a tone that’s spooky, cinematic, and self-aware, just like the series itself.
ROWDY
〰️ AMAZON 〰️
ROWDY 〰️ AMAZON 〰️
Weimar Pictures was brought in to develop the graphic identity for ROWDY, the high-octane documentary chronicling the rise of NASCAR legend Kyle Busch. Our team explored multiple visual directions — including “Burnout”, a gritty, texture-heavy concept inspired by rubber, speed, and chaos, and “X-Ray”, a sleek, anatomical lens into the machine and man behind the wheel.
Each direction was designed to capture the duality of Busch’s image: a polarizing rebel and one of the sport’s most brilliant tacticians.